Handwriting Without Tears
  • 04-May-2017 to 03-Jul-2017 (CST)
  • Marketing
  • Cabin John, MD, USA
  • DOE
  • Salary
  • Full Time

The Digital Marketing Coordinator is responsible for posting and maintaining content, delivering Learning Without Tears (LWT) messages in a manner that optimizes the user experience and increases overall online revenue and reviewing online collateral for accuracy and adherence to style guide. This position will play a key role in the overall strategy, execution and organization of the Learning Without Tears email program and website.

Job Duties                              

  • Produce and deploy emails and e-newsletters within templates designed by the Creative Services team to support growth and revenue goals.
  • Assist in developing the company's email and website test and learn strategy, execute and refine.
  • Work with the Marketing team to determine coding requirements for email communications, forms, landing pages, and scripts.
  • Keep abreast of best practices in email design and content and help drive this strategy and approach through the Marketing group.
  • Develop and create landing pages that support campaign and marketing efforts.
  • Maintain and update the 12-month calendar for all marketing activities including e-newsletters, advertising, direct mail and content.
  • Project lead the design and content of the eNewsletters.
  • Perform ongoing maintenance of all LWT's websites via content management systems, including placing copy, images, files, page set up and style guide adherence.
  • Assist the Digital Media Coordinator with updating shopping cart prices, content and images, working with the Marketing and Customer Care groups to ensure all updates are done in line with internal and external communications of any changes, as needed.
  • Assist the online team with monitoring LWT website pages for updates.
  • Assist with the execution of SEO, content, and design changes to web to keep site updated and interactive for customers.
  • Collaborate with Marketing Communications, Editorial, and Product Development groups to ensure design and content curriculum updates are made in a timely manner.
  • Assist with usability/user experience work and reporting, as needed.
  • Provide webinar support, as needed.
  • Assist with monitoring online comments and forums.

Required Education/Skills

  • B.A. or B.S. or equivalent work experience.
  • 2+ years related experience in web design and development.
  • Knowledge of HTML, PHP basics, CSS style sheets and inline styles.
  • Experience creating and editing graphics and photos for use in online marketing materials.
  • Understanding of email marketing platforms, social media, webinars, video broadcasts, PPC advertising.
  • Strong verbal and written communication skills.
  • Strong analytical skills.
  • Strong organizational skills with the ability to handle multiple projects at once while completing quality work on a timely basis.
  • Ability to work both independently and with a team.
  • Strong interpersonal skills in interacting with staff.
  • Ability to excel in a rapidly changing environment.
  • Ability to work on PC and Mac platforms.
  • Experience with web content management systems, including Drupal and Wordpress, and/or ecommerce shopping cart software.
  • Basic understanding of SEO, Google Adwords, and Adsense.
  • Understanding of Google Analytics or other web analytics software (omniture, webtrends, etc).
  • Understanding of HTML5, CSS3, jquery and javascript controls, other newer technology and web standards preferred.
  • Excellent attention to detail.
  • Ability to sit for long periods of time; ability to access, input, and retrieve information from the computer.
  • Graphic design experience preferred.
Handwriting Without Tears
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