Handwriting Without Tears
  • 09-Jun-2017 to 08-Aug-2017 (CST)
  • Products & Materials
  • Cabin John, MD, USA
  • DOE
  • Salary
  • Full Time

The Graphic Designer is responsible for the design and pre-production of a range of online, digital assets and products, publications, packaging and collateral in support of Get Set for School | Handwriting Without Tears | Keyboarding Without Tears (GSS | HWT | KWT) marketing and product development initiatives.

Job Duties

  • Learn and understand the design expectations of the education industry along with GSS | HWT | KWT's unique visual communication objectives and provide expertise and guidance in developing creative that is in alignment with the company's brand and objectives.
  • Proactively participate in all phases of the design/development process. o Participate in brainstorming and discussion of concepts and creative ideas for product development and marketing, related to look, feel and visual impact, to help bring ideas and concepts to life.
  • Design digital assets, including advertisements, direct response web landing pages and emails in support of campaigns, that generate leads, convert our key audiences while capturing the essence of our brand within a strong design framework.
  • Contribute to the design and production of workbooks, guides, brochures, workshop materials, product packaging and other print collateral.
  • Work with Creative team to develop new designs for materials of various lengths and scopes and update and/or lay out text and graphics in existing templates.
  • Interface with other GSS | HWT | KWT groups to conceptualize and provide creative ideas, multiple options, and mockups that meet and convey visual communications objectives.
  • Work with Material Sourcing team to provide accurate file information to vendors, assist in upload of design files, review vendor proofs for accuracy, and collaborate on cost-saving ideas and methods where possible.
  • Collaborate with Creative team to produce the highest quality of work ensuring quality, efficacy and consistency of design and brand.
  • Assist in maintaining systems to provide quality control and manage electronic files and other digital assets.
  • Work with Creative and Marketing teams to ensure integrity of GSS | HWT | KWT's identity (logo, colors, name, fonts, etc.) and brand are reflected in every product and campaign.
  • Stay abreast of new software packages and applications as they become available to the design community, recommending as appropriate for the GSS | HWT | KWT design environment. Learn and understand updated versions of software as they become published and available to GSS | HWT | KWT.
  • Create, edit, and compose images, illustrations and photography to visually communicate ideas and information in GSS | HWT | KWT publications and collateral.
  • Produce accurate and error-free concepts, design rounds and final files.

Required Skills & Education 

  • A. or B.S. in Graphic Design or Fine Arts or equivalent work experience.
  • 2+ years related experience in the design field.
  • Expertise with Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
  • Knowledge of Drupal 7, HTML5, and CSS preferred.
  • Expertise in creating digital assets that can be used in online campaigns and digital initiatives.
  • Experience in designing for digital lead conversion, online A/B and multivariate testing in both a B2B and B2C environment.
  • Demonstrated visual design skills including trends, type, color and concept.
  • Knowledge of all stages of graphic design from concept to production required.
  • Strong verbal and written communication skills.
  • Excellent creative skills.
  • Strong organizational skills with the ability to handle multiple projects at once while completing quality work on time.
  • Ability to provide critical feedback to teammates throughout the design process
  • Ability to work both independently and with a team.
  • Strong interpersonal skills in dealing with co-workers.
  • Ability to excel in a rapidly changing environment.
  • Expertise with MS Office.
  • Excellent attention to detail.
  • Ability to sit for long periods of time; ability to access, input, and retrieve information from the computer.
Handwriting Without Tears
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